Amelia Earle

The following showcases my report about the gap within the sustainable fashion industry, more specifically the second-hand clothing market.

SEVEN FOURTEEN: Seven is the number of days we have in the week to make a change and Fourteen refers to the number of times a piece of clothing is worn before it is thrown away.

This new platform “Seven Fourteen”, will fill this fundamental gap in the market and will promote and persuade a more sustainable fashion industry. A multi-functional second-hand platform with two types of customers, buyers and sellers. The platform has its own live event, the opportunity for shoppers to look at sellers stands and pieces in person.

Seven Fourteen aims to pave the way for sustainability within the fashion industry to show how pre-loved clothing is the future, as well as creating a large and loyal consumer base we aim to make consistent donations to climate charities as we grow as a company and pre-loved platform.