Bethany Thompson

BA (Hons) Advertising

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Hi there! I’m Beth, an aspiring creative, with big dreams and lots of exciting answers. If I was to describe myself in 3 words I would use; compassionate, curious and driven. My inspirations are drawn from the people around me mostly. I love to bounce ideas around with other people and get passionate about something I’m interested in with someone else too. I have a very open mind and am keen and excited to always keep learning more and enhance my skill set through new experiences. Through my career, I hope to build a sense of achievement and success measured by my work output and its effectiveness. Not necessarily on large scales, but to know I can do something to advise/guide someone, somewhere. I love being creative, thinking on my feet and having something to do each day. I’ve got that burning eagerness to take my spot and break into the industry somewhere that can enhance my work and ideas and learn more, somewhere I can be a part of a team and always be true to my point of view and approach.

Here’s a link to my portfolio: https://bnoaviaad.myportfolio.com/work

Bethany Thompson | Advertising

Bethany Thompson | Advertising 1

A campaign that embraces the brand's positioning in the hip-hop culture, through relevant visuals, events and experimental ads to create a true brand refresh.

Bethany Thompson | Advertising 6

An immersive experience to replicate a ride in a BMW. Between 2 tube stations. Vibrant lights pass by fast, as if your're spreading through the city, with the real wind coming through the tunnels from the trains creating the feeling your windows are open in the car. and the sounds of the 4 Series Grande Coup accelerating to emulate the high speed thrill of the BMW. Alongside posters that promote each new exhilarating feature of the car. Not only an exciting experience, shareable and will create some attention, but also a reminder for the daily commuters how much public transport slows them down, creating a sense of jealousy for the journey they could have if they owned a BMW.

Bethany Thompson | Advertising 5

Idea: A youth-focused, non-profit organisation aiming to provide a platform to study and showcase the arts; due to the lack of funding and sometimes hostile attitude to artistic studies. 'Element' promise a space you can explode with expression. Who cares how noisy you are or the mess you make. Not us. We're all for it. We believe to reach your full potential, the environment you work in needs to be right for you. That's our aim, a personalised, comfortable place of self expression for anyone. - 'Immerse' a product endorsed launch event, set up as a silent disco type event with Iris headphones (that work to engage the brain) to try to induce you into 'flow' (a state of true concentration.)

Bethany Thompson | Advertising 4

Grey Poupon is featured in over 100 hip-hop songs. This campaign is all about driving the consumers to the product, so I wanted to enhance the POP through a sense of exclusive collectable packaging. each bottle is inspired by the album of each song through the colour palettes and logo/album merge on the lid. On the inside of the jar lid will be a barcode that you can scan via smartphone to get the Grey Poupon's Ministry of Mustard - More Than a mustard vinyl record, featuring all the songs that Grey Poupon is featured/referenced in.

Bethany Thompson | Advertising 2

Promotion for healthier oceans, pressing the problem of plastics using a strong, culturally relevant brand and tone of voice through collaboration with SkinnyDip and 'MeanGirls'. Having developed a concept for an event app, specifically beach clean up events- The Beach Book, this image is promotion for the launch event- Let's rock this Beach (movie reference.) An influencer led campaign, where these high profile individuals talk about and promote the importance of beach clean ups. This piece of promotion will be part of the packaging when you buy a product from the campaign range, it's an invite and ticket into the event.

Bethany Thompson | Advertising 3

A social piece of promotion for TikTok to show that there's more to the app than what meets the eye. The app's name itself is about time, the unique algorithm uses watch time to manage your 'FYP' (for you page) and people always talk about how quickly time passes when they're scrolling through this app. Using interesting facts about time, makes the consumer stop and read already causing them to invest some time into the app.

Hannah Rees | Advertising Harvey test | Advertising