Hi, I’m Chad and I’m a copywriter and creative thinker eager to turn pro. Advertising is my passion because the possibilities and potential of ideas are vast, making the process of hunting for the right idea a thrill. I would really love to work with sustainable and ethical brands and help grow businesses that are trying to make the world a nicer place for everyone to live.
With all my work I always try to push my ideas as far as possible to make campaigns that are as entertaining as they are strategic. I want to help create a future where advertising campaigns are so creative and engaging that audiences look forward to seeing them just as much as the latest art or movies.
Below is an introduction to the campaigns that are part of my final major project. For the full campaigns and more, please visit my website SpectacularAdman.co.uk
Breaking Campaign is a biennial academic conference bringing together multiple disciplines associated with the research of psychedelic substances. The problem is that many people have been taught from a young age that psychedelic substances are nothing more than dangerous recreational drugs. Breaking convention is seeking to show the clinical trials and research of the magical transformation these substances are having on a number of mental and physical health issues. The idea behind this campaign is to reframe Breaking Convention from a scientific conference into the place to learn the science behind these magic substances.
The Big Issue is a magazine sold on the streets by low income or homeless vendors. By selling The Big Issue vendors make money, but perhaps more importantly they get a way back into the community and society. The problem is that people see the magazine as a charity donation rather than a magazine worth reading. The idea of this campaign is to make The Big Issue more professional by adapting BT phone boxes into Big Issue Booths: a place for the big issues in local communities.
Period Poverty UK is a charity designed to help people who can’t afford sanitary items. One in ten people in the UK are in period poverty and as shocking as that statistic is, it doesn’t convey the daily human struggle. The idea of this campaign is to use music to reach both older and younger audiences sending an emotional message. The song would raise awareness of the issues and its sales would raise funds for the charity.
Coors Light is looking for a way to engage a 20 something audience away from the online world. For the target audience, the world is always on and it’s hard to take time offline. The idea of the campaign is to target areas of online procrastination with the kind of strange questions we ask ourselves when we do nothing and power down.
I hope you have as much fun looking at these campaigns as I did creating them.
Advertising 
Kyle Gayle | Advertising
