For my Final Major Project, I wanted to develop a product that encourages mainstream audiences to reduce their animal product consumption. 100% FAKE is a subscription service that provides customers with fresh ingredients to create vegan meals at home every week. The packaging is 100% biodegradable, reusable and sustainable – made from wheat-board and non-toxic, natural paints. This product promotes personal health, animal welfare and environmental action.
The project has 3 components; Sustainable & Reusable Packaging, a Mobile Application and Promotional Materials.





