Rayhannah Preston

BA (Hons) Advertising

Theme

I am a copy and strategy based creative.  My work is a reflection of my own character: simplistic, bold, vibrant and concise.

The work I have included in this showcase focuses on my specific areas of interest. I am hugely passionate about music- the Rock genre especially! My Survival Horror Tour 2021 Campaign highlights this and I hope to get the chance to explore advertising within the music and entertainment sector further throughout the future.

 

Rayhannah Preston | Advertising 6
Kraken Poster (About Me)
Rayhannah Preston | Advertising 5
EmployEase, An App designed to help Employers and Employees find their perfect match!
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Rayhannah Preston | Advertising 1
I redesigned the Campbell’s Soup packaging to tailor to a new target audience of ‘Millennials’. They enjoy a simplistic and “straight to the point” packaging design. To match the simplicity of the new Campbell’s branding, I created a range of adverts that focus on the ease of consuming Campbell’s soup, compared to other competitors within the market. *For this Campaign, I worked with Creative partner, Hannah Rees.*
Rayhannah Preston | Advertising
I redesigned the Campbell’s Soup packaging to tailor to a new target audience of ‘Millennials’. They enjoy a simplistic and “straight to the point” packaging design. To match the simplicity of the new Campbell’s branding, I created a range of adverts that focus on the ease of consuming Campbell’s soup, compared to other competitors within the market. *For this Campaign, I worked with Creative partner, Hannah Rees.*
Rayhannah Preston | Advertising 3
The ‘Survival Horror’ Campaign aimed to attract new and old fans to buy tickets to the band’s latest Tour. The big problem that the band faces is that their music has developed over the years and become more mellow. However, at a concert, both new and old music will be performed. Newer fans may not be aware of how heavy their original music was, this means they may be in for a shock when mosh pits erupt. The Campaign I have created warns new fans of this possibility, giving them a ‘Survival Horror: Survival Kit’ to stay safe at the show.
Rayhannah Preston | Advertising 4
The ‘Survival Horror’ Campaign aimed to attract new and old fans to buy tickets to the band’s latest Tour. The big problem that the band faces is that their music has developed over the years and become more mellow. However, at a concert, both new and old music will be performed. Newer fans may not be aware of how heavy their original music was, this means they may be in for a shock when mosh pits erupt. The Campaign I have created warns new fans of this possibility, giving them a ‘Survival Horror: Survival Kit’ to stay safe at the show.
Rayhannah Preston | Advertising 2
The ‘Survival Horror’ Campaign aimed to attract new and old fans to buy tickets to the band’s latest Tour. The big problem that the band faces is that their music has developed over the years and become more mellow. However, at a concert, both new and old music will be performed. Newer fans may not be aware of how heavy their original music was, this means they may be in for a shock when mosh pits erupt. The Campaign I have created warns new fans of this possibility, giving them a ‘Survival Horror: Survival Kit’ to stay safe at the show.
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Icon long arrow left Florence Bristow | Advertising Hannah Rees | AdvertisingIcon long arrow right