Zhixin Xu

What I have presented is the final output from this year in the course, in which I basically used the process of collecting information from official websites, trend forecasting websites, questionnaires and interviews as a way to determine the existence of market gaps and consumer psychology and tendencies. Due to my own lack of attention to skin care in the past, there are many skin problems that still exist, but my skin is in much better condition than before. So I am interested in the skincare industry and hope that through my work I can fill some of the current gaps in the product line and raise the importance of sustainability. After analysis, consumers currently tend to buy offline, so marketing is more inclined to drive traffic to the line through offline campaigns, as well as through social media platforms and influencers.